This is a salute to who we are — the hard work and the growth
we’ve reached in our first decade together as one unit.
But aside from this, this yearbook is a toast
to new beginnings and the unforgettable memories we’ll be making
in the next decade as we continue with our battlecry
to be REVOLUT10NARY.
This is a salute to who we are — the hard work and the growth we’ve reached in our first decade together as one unit.
But aside from this, this yearbook is a toast to new beginnings and the unforgettable memories we’ll be making in the next decade as we continue with our battlecry to be REVOLUT10NARY.
In 2015, a transformative vision emerged
when a marketer, an artist, and an entrepreneur
recognized a powerful opportunity to bridge the gap
between brands and creative agencies –
addressing the challenges of high costs,
complicated work processes, and an overemphasis
on winning awards with innovative ideas.
Brand Republic came in to disrupt the status quo and fill the gap,
empowering high-potential brands in the Philippines
with an agency that rivals the larger firms
with quality of work and heart for work.
With a commitment to passion and success, Brand Republic delivers
exceptional results for businesses at a significantly lower cost.
From then on, Brand Republic embraced the responsibility
of nurturing businesses with genuine care – crafting campaigns
and initiatives that deeply resonate with each market segment.
This became the essence of Alagang Brand Republic –
contributing to nation-building through brand-building
and embodying a steadfast commitment to making brands come alive.
In 2015, a transformative vision emerged when a marketer, an artist, and an entrepreneur recognized a powerful opportunity to bridge the gap between brands and creative agencies – addressing the challenges of high costs, complicated work processes, and an overemphasis on winning awards with innovative ideas.
Brand Republic came in to disrupt the status quo and fill the gap, empowering high-potential brands in the Philippines with an agency that rivals the larger firms with quality of work and heart for work. With a commitment to passion and success, Brand Republic delivers exceptional results for businesses at a significantly lower cost.
From then on, Brand Republic embraced the responsibility of nurturing businesses with genuine care – crafting campaigns and initiatives that deeply resonate with each market segment. This became the essence of Alagang Brand Republic – contributing to nation-building through brand-building and embodying a steadfast commitment to making brands come alive.
Brand Republic was awarded a project to develop promotional artcards that support their marketing campaigns. In addition to creative services, the agency also manages the regular processing of Advertising Standards Council (ASC) applications on behalf of the airline, ensuring compliance with industry regulations and timely campaign rollouts.
Brand Republic created the Celebrate with Mrs. G campaign to remind the audience that moments and milestones with their family become sweeter when they have Mrs. G cakes to indulge in together.
We reignited the brand’s iconic status by launching the “Ri-define a Legend” campaign that banked on their partnership with Mobile Legends.
We heavily promoted this on their socials to ensure that we reach a new generation of snackers to propel Richeese Wafers to become the number one wafer snack brand in the Philippines.
To differentiate Villarica from other players, we veered away from the usual emotional messaging of pawnshops. Instead, we slanted the handle to a more fun approach while still communicating that whatever the problem is, it can be solved with Villarica. In fact, to better appeal to the audience, we even tapped Vice Ganda as the endorser.
Brand Republic launched the “Chill Lang Everyday!” campaign for the brand.
The messaging is skewed towards encouraging every person to take a moment to relax and enjoy each day, while indulging in ice cream — most especially because there is a perfect Nestlé Ice Cream treat for every mood and moment.
To kickstart the Miss Universe Philippines pageant in the country, we created the Beautiful Transformations campaign, which we promoted in different platforms. Also, we created the website and had various PR initiatives for the brand.
To boost market awareness, Brand Republic developed the Make It Jolly campaign — designed to convey that Jolly Plastic and Jolly Foam products bring joy and comfort to every home. The agency also managed the brand’s social media presence and coordinated with their former celebrity endorser, Sanya Lopez.
Brand Republic handled Surplus’ social media accounts to make them relevant in the digital space. Apart from this, we also created PR articles and handled on ground activations to create bigness for the brand.
To create bigness for the Ninja on Grab partnership, Brand Republic released strategic materials aligned with the market’s interests.
