Calling all shopaholics and Christmas shoppers! Loyalty cards ang chika for today’s video dahil this holiday season, ito ang secret weapon to survive it. For sure, alam niyo na ito but for the sake of the article, loyalty cards are like your VIP passes for discounts, promos, and freebies – perfect talaga para sa Christmas madness! These cards, may they be physical or digital, help your favorite businesses keep track kung gaano pinapatronize shops nila! At siyempre, in return, they reward you for it kasi nga loyal kayo just like Summer.
May it be about scoring deals in the grocery store for your Noche Buena or discounts sa pharmacy, meron niyan. At kung coffee lover ka naman, siyempre meron ding loyalty program just for that where at the end of it, you’ll get a free drink or a special reward ‘pag naabot mo na ang mga milestone. Isipin mo ‘yun? Eggnog on the house? Sarap!
How Loyalty (Cards) Work
If you’re not familiar with how loyalty cards work, it’s easy! Businesses give you points or rewards for every purchase you make. It varies naman per brand but they usually give the customers a minimum cut off to gain points. At ‘pag nakacollect ka na ng enough rewards, you can exchange them for discounts. Ang saya, ‘di ba?
Benefits for the Customers
The main benefit from loyalty cards? DISCOUNTS! Sino ba naman ang aayaw dun? ‘Pag meron kang loyalty card, you have the access to the brand’s special offers na hindi nila binibigay sa mga non-cardholders. Exclusive, yarn? Parang extended Christmas special lang.
Aside from that, you also get to experience special deals and promos. Sometimes, brands have “Double Points Day” where you can really get the most out of your loyalty card. Dahil din dito, most customers get budol-ed. It’s a tactic to make the market go and buy from the stores – and yes, it works!
During holiday season, mas lalong nagiging sikat ang loyalty cards. That’s because brands offer loyalty cardholders early access to holiday sales. Maagang pamasko talaga! Pero hindi lang naman puro about the rewards ang loyalty cards. For sure, there are tons of good deals, but on top of those, it makes shopping extra fun and SULIT. It’s almost like your personal shopper na alam na alam kung ano ang gusto mo. That’s because brands customize their offers. Lalo na ngayong pasko when everyone is cramming to get all the discounts para maka-save for their Christmas presents.
‘Di Lang Ikaw ang may Benefits, Noh!
Siyempre, it’s still a business kaya paniguradong kumikita rin ang mga brands sa loyalty programs. In the Philippines, loyal customers are those customers na balik nang balik! Together with the idea of a reward is the chance for customers to spend more para makakuha ng full benefit, so talaga namang it’s a win for the brands. Alam ng businesses na rewarding these people will help them come back for more kaya naman hayun… more more rewards tuloy.
Other than that, businesses also get to track ‘yung shopping habits ng mga customers. This gives a good insight into the brand’s target market. So if one customer likes to purchase all-natural products, the store will surely know and they’ll send out discount vouchers para magamit niya. Personalized gifts all around!
What Makes A Brand Earn Your Loyalty?
The answer to that… they have to make it fun, engaging, at siyempre… SULIT!
May iba-ibang atake ang mga brands to keep the spark between them and their market. They can offer tiered programs where as you earn more points, you also get better perks. Pwede ring gamification para merong thrill. ‘Di ba ang satisfying when the cashier stamps your loyalty cards? It’s like playing a game, but ang prize mo… freebie!
There are also some brands that do partnerships with other businesses para mas maengganyo ang mga tao to buy from them. Who would say no to double benefits, especially this Christmas season?
The Value of Loyalty Cards
Sobrang sulit talaga ng loyalty cards! Hindi lang para sa discounts but also for the personalized perks and overall experience na binibigay nito sa customers.
Kaya ngayong holiday season, if you haven’t signed up yet for a loyalty card, go na para makakuha ng extra discounts. Lalo na ngayong season of giving when you can get gifts for others (+ yourself) na ‘di nasisira ang wallet mo.
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