Paano nga ba uminom in BR Style?
What if gawin ko ‘tong article ng lasing? EME. Syempre, no. Baka wala akong maalala at kung ano pa ang masulat ko. Ganun kasi ka-solid mag-party dito sa office ‘pag nagkaayaan sa isang mahiwagang Friday night kaya laging masaya ang weekender namin. Oh, na-curious kayo, noh? Buti nalang mabait ako kaya i-sha-share ko sa inyo! […]
When is Too Much for the Public?
Filipinos have always been passionate. Kaya nga merong tinatawag na “Filipino Pride” kung saan pinapakita ng bawat Pilipino kung gaano nila kinakatangkilikan ang sariling atin. I even remember those days nung elementary ako na tuwing laban ni Manny Pacquiao wala kang makikitang tao sa daan. (FUN FACT: Crime rate actually goes down sa eksaktong araw […]
Yass or Naur – Yassification of Brand Presence during Pride Month
I don’t have much of an intro besides… the BRANDS ARE BECOMING GAY AGAIN! That’s right! With the celebration of pride month in June, brands are here to show their support by yassifying their brand. But is it really “necessary?” Does it do more harm or love for the community? And if so, why can’t […]
5 WAYS TO BREAK FREE FROM THE CREATIVITY SLUMP
Ever seen an ad so genius that it made you look twice? Or how about a material that was so engaging that you just had to answer and defend it for hours? Well, that’s part of what account managers (AM) and creative strategists (CS) do! For starters, AMs and CSs are the ones who think […]
Meet the Partners of Brand Republic!
With Brand Republic (BR) in its 9th year, I thought it would be fun to know how each of the bosses started out in the agency. And who knows? Maybe I can learn a thing or two from the Partners of the Republic on how to start a passion project or be a leader of […]
6 Copywriting Habits I Should Avoid
Even if I am an experienced copywriter, sometimes nagkakamali pa rin ako. Whenever I’m writing in-arts, captions, or blogs like this, I get really nervous kasi may mga nagva-viral sa socmed na mali-mali. Kaya I try to do my best na ma-lessen ang mistakes. Pero still, may mga nakakalusot. So really, ginawa ko ‘tong blog […]
Love Insider: The Marj & Ken Story
Office romances do make for a sweet and memorable experience. Being able to have dates from the moment you both clock out, seeing each other anytime you want, and having lunch together on the daily are just some of the perks of working with your significant other. However, they do create challenges like continued work […]
Authenticity in Advertising: Are Brands Being Real With You?
Being REAL is what people look for in everything – whether it is with people, brands, or connections. And with Merriam-Webster naming “authentic” as the most searched word last 2023, we thought that it would be fun to explore the idea of authenticity in advertising. How do you know if a brand is genuine with […]
