Making Clients Feel Special? That’s Basic!
Hindi naman na siguro bago sa lahat na Christmas is about giving. Lalo sa ating mga PIlipino, kahit hindi Pasko, we always tend to share yung blessings natin — may it be through charities, donation drives, or just simply giving to those in need. O kaya, wala lang, gusto lang natin magbigay sa mga mahahalaga […]
Gastos.Gastos Sale: Shop Responsibly this 11.11!
Ask someone about the 11.11 sale and they would probably talk about the event as if it were a special holiday. From staying up until midnight to the overflowing abundance of gifts, it may as well be Christmas already! But in case you’ve been MIA on all things digital and missed the magic that is […]
Staying true to Inclusivity
The beauty industry is one of the major influencers on women in today’s society. With the number of brands entering the market every year, it’s no surprise that this industry continues to stay at the top of its game. From makeup lines to skincare and body care, all of these self-care essentials often sell out […]
Getting Off The Plateau: How to Improve Yourself
Think about a plateau: a mountain landform with a flat terrain in an area near/on the top. Now envision it as a state in one’s life: a continuous rise and then you just stay put at a certain level. Have you ever experienced this? You’ve reached a particular stage in your life and then just […]
Tagalizing the Un-tagalizable
Maligayang Buwan ng Wika! Kasabay ng pagsulong ng kamalayan sa paggamit at pangangalaga ng wikang Filipino ay binibigyang diin din natin ngayon ang pagpapahalaga ng ating wika upang mapanatili ang ating kultura. Yes na yes, nafeel ko ‘yung hirap ng pagconstruct ng sentence na ‘yun. The struggle was definitely real – at alam kong ‘di […]
Be zombie-proof on the set!
If you belong to the creative industry, you’re definitely familiar with what goes on during a video production. Mapa-film, commercial, or music video, iisa lang ang proseso sa pagbuo niyan. And just like other agencies, relate din kami sa haggard at pagod na dulot ng video shoots. They are physically and mentally demanding lalo kung […]
5 WAYS TO BREAK FREE FROM THE CREATIVITY SLUMP
Ever seen an ad so genius that it made you look twice? Or how about a material that was so engaging that you just had to answer and defend it for hours? Well, that’s part of what account managers (AM) and creative strategists (CS) do! For starters, AMs and CSs are the ones who think […]
BR Copes with Burnout
Have you ever sat in front of your laptop for hours and wondered when the gods of productivity will bless you with their magic? How about staring into nothing hoping for a single thought to pop out of your mind? As professionals, we’ve all been there. One day, you’re overflowing with ideas that you can’t […]
6 Copywriting Habits I Should Avoid
Even if I am an experienced copywriter, sometimes nagkakamali pa rin ako. Whenever I’m writing in-arts, captions, or blogs like this, I get really nervous kasi may mga nagva-viral sa socmed na mali-mali. Kaya I try to do my best na ma-lessen ang mistakes. Pero still, may mga nakakalusot. So really, ginawa ko ‘tong blog […]
How To Love Your Client: Wholesome Edition
In the advertising world, minsan talaga it’s a love-hate relationship when it comes to clients. (IYKYK) Pero tulad lang din sa pag-ibig, alam nating it takes two to tango to make the relationship work. So kung gusto niyong humaba ang relasyon niyo with your clients, continue reading this lang dahil we prepared some tips that […]
