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Everything to Know about the BR Photoshoot (and more!)
What is the BR Photoshoot? The BR Photoshoot is a project that was designed to spotlight the employees’ creative talents and celebrate the people of Brand Republic. It’s not just your ordinary...
Staying true to Inclusivity
The beauty industry is one of the major influencers on women in today’s society. With the number of brands entering the market every year, it’s no surprise that this industry continues to stay at...
Feel your Feelings: Why Positivity Should Not Be Toxic
With every experience, we hear the saying “Basta happy lang,” or “Ang importante, masaya.” It’s been ingrained in us that in going through whatever, we have to keep happy. But when we go through...
Getting Off The Plateau: How to Improve Yourself
Think about a plateau: a mountain landform with a flat terrain in an area near/on the top. Now envision it as a state in one’s life: a continuous rise and then you just stay put at a certain level....
Moment Marketing: Do it at the right moment!
Working in marketing means being on top of the latest trends and events locally or globally. Better yet, ikaw dapat ang magpasimuno ng bagong craze online! That’s why we, marketers, sleep with one...
Jasmine Garrido: WIP
September is National Self-Improvement Month, a time dedicated to celebrating personal growth and transformation. And because of that, it’s the perfect month to reflect on the journey of those who...
What’s with the Filipino Christmas?
“Whenever I see girls and boys…” 🎶 Pagpatak palang ng September 1, you’ll definitely hear this line wherever you go. Kaya kung never heard ito sa’yo, giiiiirl ewan ko na lang! ‘Yung photos ng singer...
Voices of the Republic: Getting to know the Copy Cats
Have you heard of the perfect formula that created the Powerpuff Girls? The sugar, spice, and everything nice? Familiar, ‘di ba? Sa isang marketing agency, may ganyan din – Account Managers for...
Filipino Slangs: The Driver of Trends
BOOGSH, DASURV! Kimiiii. Sino ka diyan? Ito lang naman ang mga usual terms na naririnig o nakikita ng netizens ngayon sa socmed — oh, ‘di mo rin alam ‘yan? Social media ‘yan! Anyway, generally kasi...
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Love Insider: The Marj & Ken Story
Office romances do make for a sweet and memorable experience. Being able to have dates from the moment you both clock out, seeing each other anytime you want, and having lunch together on the daily...
The First Hire
For most of us, new years spark feelings of celebrations and new beginnings. However, for a select few, it reels in a sense of nostalgia. These people often look back at how their lives have changed...
Yass or Naur – Yassification of Brand Presence during Pride Month
I don’t have much of an intro besides… the BRANDS ARE BECOMING GAY AGAIN! That’s right! With the celebration of pride month in June, brands are here to show their support by yassifying their brand....
Brands x Big Events: LAbor UNION and LaBoracay
Labor Day is here! And in the spirit of celebration, let’s give a rundown on two of the most talked about events that honor it. LAbor UNION (held in La Union) and LaBoracay (which happens in Aklan)...
Beyond the Facade of Greenwashing
Recyclable fabric, clean diesel, carbon-neutral, sustainably sourced. You’ve probably encountered these words plastered on store windows or on your favorite body soap. Maybe you’ve shrugged...
You Play Like a Girl: The Growing Market of Female Gamers
For the longest time, gaming was a male-dominated space. It was often marketed to appeal to the male market, tagging it as a hobby exclusive to boys. But now, as the industry becomes bigger, female...
Taylor Swift: THE Marketing Mastermind
Taylor Swift is a celebrity who doesn’t need any introduction. She’s become a household name that’s amassed great success with influence that spans generations. In fact, she’s bagged some of the…
Filipinos and the Game of Love Teams
Filipinos love romance. This is evident in how we support (and binge watch!) movies and teleseryes that showcase different love situations between people. As a matter of fact, this can also be seen...
Authenticity in Advertising: Are Brands Being Real With You?
Being REAL is what people look for in everything – whether it is with people, brands, or connections. And with Merriam-Webster naming “authentic” as the most searched word last 2023, we thought that...
Building Confidence: 12 Goals, 12 Months
For those of you who get excited with self-improvement, this one’s for you! In this article, we’re going to outline 12 steps to build your self-confidence. This means you get to focus on one...
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