Taylor Swift: THE Marketing Mastermind 

by | Mar 6, 2024 | Thought Republic | 0 comments

Taylor Swift is a celebrity who doesn’t need any introduction. She’s become a household name that’s amassed great success with influence that spans generations. In fact, she’s bagged some of the most record-breaking recognitions from landing the Top Billboard Female Artist in 2023, being TIME’s 2023 Person of the Year, and even having the most Album of the Year awards from the Grammy’s.

         Being a global sensation, it’s no surprise that her latest ERAs Tour concert has also dominated charts all over the globe. It’s gone as far as being claimed as the highest-grossing music concert ever. In fact, in Asia alone, her Singapore stop (currently happening this March!) is extended for 3 more days to cater to heartbroken Swifties who were unable to secure tickets (mind you, there’s some fans who’re still devastated ehem).

         So why is Taylor Swift this big of a superstar you ask? Well, it’s all thanks to her brilliant marketing tactics. From her remarkable ability to evolve as an artist (country idol to pop icon) to her incredible foresight (like releasing folk albums to cater to pandemic reflections) down to her unexpected business moves (rerecording all her songs just in time for her ERAs concert) – all are undoubtedly strategically calculated to achieve world domination. So if you’re wondering what other factors make mother, mother, then better read on!

Authentic reputation that’s relatable to the market

         Right at the center of it all, the girl breathes authenticity. You’ll find all her interviews genuine and her lyrics remarkably personal. It’s as if she openly writes about her life experiences all too well – and her fans devour them one lyric at a time. Simply put, this straightforward yet brilliant tactic works because it makes her the relatable girl at home. Just like her fans, Taylor’s endured all the things that a typical Miss Americana went through – and she’s not afraid to admit it. From being shamed for being too thin to having to reinvent herself after having bad blood with Kanye West, and even having to manage people dissing her for her long list of ex-lovers, people see that despite her megastar status, she’s also a normal 30 something woman after all. And who wouldn’t want to follow a celeb who you can identify with, right?

Engaging style with her audience

         Taylor Swift is also praised for her unique style in engaging with her fans on social media. She creates a community by letting Swifties in on her personal life whenever she creates exclusive digital content for them. In fact, she even shares behind-the-scenes that her fans all go gaga for. But truly, her secret weapon is her strategic move to make her fans feel like her “friends” whenever she shares “secrets” with them. These secrets have the same concept as her MV easter eggs – only this time, they’re usually hints or teasers for new releases, which her fans have made it their personal mission to solve. In fact, tons of Swifties were engaged (or challenged) when she posted various photos on Instagram that when pieced together formed the countdown to her Lover album’s release date.

Fearless about reinventing

Across it all, the real ace up on our girl’s sleeve is that she is fearless about reinvention. She adapts to the times to make sure she stays relevant – even if it means changing her music. Country? Check! Pop? Check! Indie folk? Double check! And mind you, Swift does this exceptionally well since with every genre shift, she makes sure that her personal branding also follows. In fact, with every move, she manages to increase her fan base across different age groups, which is a major win. Case in point, in a snap of a finger, she went from millennial pop star to cool bad girl in 2017 to address her World Snake Day issue – and this made her resonate with goths. And honestly, not every artist can do this. That’s because fans have this innate reaction to give flak whenever their idol changes genres. But not our girl – Taylor Swift is able to successfully do this because regardless of the change, she makes sure to maintain her core of being a skillful lyricist who makes relatable songs.

Given all these, there’s no question that Taylor Swift is a marketing mastermind who strategizes all her moves to cater to cultural moments and the ever-changing times. She understands (and skillfully wields!) the power of marketing to stay stay stay in the industry for decades and make all her initiatives (in this case, even a concert!) break records. And so, we’re claiming it: as long as Taylor Swift keeps doing what she’s doing, she (along with all her megastar moves like the ERAs tour) will keep making money and will continue to make the whole place shimmer. ✨

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