Hala! Loyal Ka Na Nga, May Discounts Ka Pa!

Calling all shopaholics and Christmas shoppers! Loyalty cards ang chika for today’s video dahil this holiday season, ito ang secret weapon to survive it. For sure, alam niyo na ito but for the sake of the article, loyalty cards are like your VIP passes for discounts, promos, and freebies – perfect talaga para sa Christmas […]

Thanksgiving’s Black Friday Sale in the PH

The moment you hear Thanksgiving you’d immediately think of it as a holiday celebrated in countries like the U.S. and Canada. But did you know that back then we also used to celebrate Thanksgiving due to the U.S. colonization? Yes, thanksgiving was embedded into our culture – until it wasn’t. Some would say that it’s […]

Green Vibes: The Vegan Influence in Advertising

World Vegan Day, November 1’s less popular holiday, is here to remind us that a plant-based lifestyle is way more than just ordering salads at restaurants. It’s a day of prioritizing kindness above anything else, while also giving a high-five to our animal friends (we all love a multitasker!). Founded in 1994 by the Vegan […]

Feel your Feelings: Why Positivity Should Not Be Toxic

With every experience, we hear the saying “Basta happy lang,” or “Ang importante, masaya.” It’s been ingrained in us that in going through whatever, we have to keep happy. But when we go through devastating events in our lives or when we have days where happiness just isn’t in our reach, how are we really […]

Moment Marketing: Do it at the right moment!

Working in marketing means being on top of the latest trends and events locally or globally. Better yet, ikaw dapat ang magpasimuno ng bagong craze online! That’s why we, marketers, sleep with one eye open dahil sa isang kurap lang, we could miss out on the perfect opportunity para i-bida ang brands namin. Lalo na’t […]

What’s with the Filipino Christmas?

Filipino Christmas

“Whenever I see girls and boys…” 🎶 Pagpatak palang ng September 1, you’ll definitely hear this line wherever you go. Kaya kung never heard ito sa’yo, giiiiirl ewan ko na lang! ‘Yung photos ng singer nito? Naglilipana sa socmed, mainly nakasilip sa iba’t ibang photos/posts. Lol! Yes, I’m talking about Jose Mari Chan (JMC) — […]

Filipino Slangs: The Driver of Trends

Filipino Slangs

BOOGSH, DASURV! Kimiiii. Sino ka diyan? Ito lang naman ang mga usual terms na naririnig o nakikita ng netizens ngayon sa socmed — oh, ‘di mo rin alam ‘yan? Social media ‘yan! Anyway, generally kasi Filipinos are fond of making up new words or giving new definitions to them. Madalas pa nga, binabaliktad natin ang […]

When is Too Much for the Public?

Public Event

Filipinos have always been passionate. Kaya nga merong tinatawag na “Filipino Pride” kung saan pinapakita ng bawat Pilipino kung gaano nila kinakatangkilikan ang sariling atin. I even remember those days nung elementary ako na tuwing laban ni Manny Pacquiao wala kang makikitang tao sa daan. (FUN FACT: Crime rate actually goes down sa eksaktong araw […]

SELF-CARE IS NOT SELFISH

Self-care is not selfish

What is self-care? From the word itself, it’s the practice of looking after ourselves. Be it physical, mental, or emotional. It could be just taking a day off and sleeping in or even going out to unwind and relax. In fact, even a little retail therapy or window shopping could be seen as self-care! It’s […]

Rise of P-Pop: The BINI Craze!

It was in the 70s when the term Original Pilipino Music (OPM) was coined by the well-known singer and composer, Danny Javier, of APO Hiking Society. He described it as music or songs performed by Filipinos, which at that time, were mostly ballads.  But now that we’re in the 2020s, we’re in another music genre […]