Yass or Naur – Yassification of Brand Presence during Pride Month
I don’t have much of an intro besides… the BRANDS ARE BECOMING GAY AGAIN! That’s right! With the celebration of pride month in June, brands are here to show their support by yassifying their brand. But is it really “necessary?” Does it do more harm or love for the community? And if so, why can’t […]
Brands x Big Events: LAbor UNION and LaBoracay
Labor Day is here! And in the spirit of celebration, let’s give a rundown on two of the most talked about events that honor it. LAbor UNION (held in La Union) and LaBoracay (which happens in Aklan) are often regarded as the time for Filipinos to unwind. For some, it’s the best occasion to get […]
Beyond the Facade of Greenwashing
Recyclable fabric, clean diesel, carbon-neutral, sustainably sourced. You’ve probably encountered these words plastered on store windows or on your favorite body soap. Maybe you’ve shrugged them off or perhaps they might have been the reason why you were drawn to that particular brand – and we’re here to break it to you that you’ve likely […]
You Play Like a Girl: The Growing Market of Female Gamers
For the longest time, gaming was a male-dominated space. It was often marketed to appeal to the male market, tagging it as a hobby exclusive to boys. But now, as the industry becomes bigger, female players are slowly coming into the picture. These women are being rightfully acknowledged after showcasing their immense capability in the […]
Taylor Swift: THE Marketing Mastermind
Taylor Swift is a celebrity who doesn’t need any introduction. She’s become a household name that’s amassed great success with influence that spans generations. In fact, she’s bagged some of the…
Filipinos and the Game of Love Teams
Filipinos love romance. This is evident in how we support (and binge watch!) movies and teleseryes that showcase different love situations between people. As a matter of fact, this can also be seen in how actual books like Precious Hearts Romances became best-sellers! Basically, we enjoy being witnesses to the trials of two people in […]
Authenticity in Advertising: Are Brands Being Real With You?
Being REAL is what people look for in everything – whether it is with people, brands, or connections. And with Merriam-Webster naming “authentic” as the most searched word last 2023, we thought that it would be fun to explore the idea of authenticity in advertising. How do you know if a brand is genuine with […]
